Renuka Sena

CEO and Chief Explorer at Proficeo

Renuka has a Masters Degree in Intellectual Property Protection and Exploitation from Kings College, University of London and is a Barrister at Law. She practiced law at Skrine, a top 3 Legal Firm in Malaysia for four years before leaving practice to join the corporate world where she was the in-house Counsel for a multi-national company.

For the past 17 years, she has been a serial entrepreneur participating in many different entrepreneurial ventures at different levels of management, owner/shareholder and CEO. She has since divested her roles and shares in all but 3 ventures and over the past 10 years has been coaching and mentoring passionate Technopreneurs as co-founder of Proficeo Consultants.

After working and interacting with hundreds of entrepreneurs who attended the training and coaching programs designed by Proficeo, in 2011 Proficeo was awarded the mandate to design and implement the Coach and Grow Program (CGP) by Cradle Fund Sdn Bhd, a wholly owned subsidiary of the Malaysian Ministry of Finance. She was the Programme Manager for the 2011-2012 intake and in this capacity, she led a team of coaches, partners and trainers to implement the CGP, worked with Cradle Management reporting directly to the CEO and the Board of Directors and played the lead role from conceptualisation, marketing, implementation, monitoring and reporting of the Programme to Cradle Board and the Ministry of Finance. She also coached and mentored companies in the Go2Market and Go4Growth programme and proudly states that she knows every single one of the CGP Companies personally. She has been dubbed “Iron Lady” by Coaches and Programme Partners for demanding excellance beyond expectations and is fondly known as “Guru Besar” (headmistress) by the CGP Companies she worked with – a label she has grown to love – for constantly demanding more from each and every one of them.

She often tells her peers (and parents) that chasing “success” which is purely financial is meaningless and unrewarding. A life worth living can only be achieved if you actively play a role in the betterment of the life of another. In the past 5 years since co-founding Proficeo – that’s exactly what she has been doing!


Chief Evangelist

Has 30++ years experience as a successful Entrepreneur. Entrepreneurship has been his life’s work. Many failures but learnt the most valuable lessons from failures and got up each time he fell. Successful exits meant an early retirement and is now a Mentor, Coach and Investor in Entrepreneurial ventures.

He holds a Ph.D in Venture Capital studies from the University of Edinburgh in Scotland; an MBA (with Distinction) from University of Hull, UK; an LLB (Hons) from University of London and is also a qualified Chartered Secretary. He is also a certified Trainer for the Kauffman Foundation ‘FastTrac’ program. Dr. Siva is also the Founder & Past President of the Technopreneurs Association of Malaysia (TeAM) and currently Director of its Policy Institute.

Dr. Siva is known for his candid and unconventional views on entrepreneurship, business and the economy and is a popular moderator, speaker, panelist and writer. He has spoken at conventions and seminars across the world from Asia to the USA including such distinguished institutions as the University of San Francisco and University of Texas (USA), Universities of Edinburgh, Nottingham, London City University in the UK & Gent (Belgium) on the topics of Entrepreneurship, Venture Capital, Strategy and Business.

He currently invests in and mentors several companies in the ICT & Medical Device fields and is on the Cradle CIP500 Approval Committee.

Dr. Siva is a Co-Founder of Proficeo Consultants and is its Chief Evangelist.

He also recently wrote a book on innovation:

“Blue Sky Innovation: Killer Innovations that Changed the World of Business”.

The book is available on Amazon.